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How a fruit and nut bar that couldn't impress Wal-Mart shoppers ended up becoming a bestselling snack | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
DANIEL LUBETZKY, "DO THE KIND THING"

The peril of not being ready to appear in major stores is a problem KIND knows all about. Around 2007, one Wal-Mart buyer gave us a chance.

http://www.businessinsider.com/how-kind-bars-became-bestsellers-2015-3
 

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